From delivering pure UX/UI strategies to digital branding, gaming UI, design systems, digital transformation and building and scaling design teams (part of the leadership who took the Tesco digital design team from 5 to 160 people in 7 years)

My focus at Tesco was the loyalty space both internationally (Thailand, Malaysia and Central Europe) and in the UK where my team and I took the Clubcard app from 1 to 5 stars on both platforms, achieving over 9m users.

Obsessive about team and business culture, as a creator and carrier, I am a constant champion of Diversity and Inclusion.

I apply Design Thinking to complex business problems and understand what it takes to build, inspire, motivate and lead teams at scale.

I’m able to cut through the noise and identify to identify genuine opportunities, simplify complexity, and deliver tangible results.