Improving Design Maturity within Tesco.
Design Capability Project - Team Values, Team Branding, Mentoring Database.
Design Team Lead / Creative Direction - Sam Fuller
Project Lead - Gemma Brooks
Typographer - Russel Frost
To help improve our ever expanding design team maturity and to ensure we ‘gained and maintained a seat at the table for design’ within the wider business we initiated a comprehensive Design Capability Project covering topics across team branding, formalising a mentoring system focused on design, Mission, Vision and Values and improved access to training and career development.
Team Values - Letterpress artwork
To complete the project we commissioned Letterpress artist Russel Frost at the Hooksmith Press to produce the final artwork that the whole team had contributed to. We ensured everyone got a copy, further cementing the principle ‘People support what they help to create’.
