Digital Design Language, rationalising / standardising Tesco’s digital output.
Design Team Lead (Loyalty) - Sam Fuller
Project Lead - Dan Holder
Project Lead - Ray Jopson
As design team lead for loyalty I was involved from the start on Tesco’s ‘Digital Design Language’ project to rationalise and standardise all design output. The project was the precursor to the design system that I also worked closely on.
As lead for my area I was also involved in implementing the eventual brand evolution work where I worked closely with the team from Wolf Olins to ensure optimal integration of the new brand.
Responsible for creating and delivering/implementing the digital design system on the Grocery app / Clubcard app.
Made Accessibility Champion for the UXDR Team.
Launched the new version of the Grocery app.